Our target markets for individual products

We’re committed to designing and developing products and services that meet our customers’ needs

We carry out research with customers and advisers, both during development and after launch of a product.

This makes sure we understand their needs and means we can be clear about the types of customer who might find our products helpful in meeting their long-term financial planning goals.

To help you understand who our individual products are designed for we’ve created a product suitability document. Click here to access the document.

FPP

Your clients are unique. Now, thanks to our Flexible Pension Plan, their pension can be too.