Investment Control

Client profile

A typical client profile

Here’s a quick snapshot of what we think a typical Investment Control client might look like. We’ve based this on a combination of our existing knowledge of our own customers and the results of our general, wider research.

• Typically aged between 50 and 64 - the majority of our clients are aged around 55.
• Falls into a wide-ranging investment group, with the average investment amount being £54,000.
• Typically cautious about investing directly in the stock market, and tend to invest in medium- and lower-risk funds rather than high-risk ones.

Understanding the client

We've used Financial Acorn to identify the 4 key profiles. The full financial Acorn guide will give you more in-depth information on these profiles.

Wealthy investors – 8.4% of the UK population

The following factors apply to this group:

• They have large homes, often with four or more bedrooms.
• Over half own their homes outright.
• They are mostly couples, and are mostly middle aged or over 45s.
• Around 16% are self-employed and tend to work long hours.
• They are keen investors with high incomes, especially keen on gilts and multiple stockmarket investments.

Traditional money – 8.4% of the UK population

The following factors apply to this group:

• They are mostly older or retired couples.
• The majority own their home outright.
• They are mostly self-employed.
• They have well above average incomes, savings and investments.

Middle-aged comfort – 12% of the UK population

The following factors apply to this group:

• Over 40% own their homes outright.
• They are mainly ‘empty nesters’, whose children are either in employment or at university.
• They have reasonable household incomes and are well prepared for retirement.
• They invest in a mix of ISAs, unit trusts, stocks and shares.

Prospering families – 7.1% of the UK population

The following factors apply to this group:

• Around one-third own their homes outright, with the rest having a large mortgage.
• They’re generally families with good jobs and income.
• They’re financially secure, and have a strong variety of savings and investments.
• They mainly live in the south of England or east coast of Scotland.