A typical client profile
Here we take a quick look at what a typical annuities client might look like. We’ve based this on a combination of our existing knowledge of our own customers and the results of our general, wider research.
Wealthy investors
- Some of the most affluent in the UK – wealthy, retired investors
- Average case size of £57,000
- Financially sophisticated with a wide range of financial products
- Money and space to enjoy a comfortable lifestyle
Traditional money
- Average case size of £39,000
- More are self-employed than average, for example farmers
- Good Income in retirement
- Shares, bonds and unit trusts are strongly favoured but only have an average ownership of life products
Middle-aged comfort
- Average case size of £31,000
- Older couples who are well prepared for retirement and financially secure
- High percentage of women who work part time now that their families have grown up
Moderate living
- An average case size of £42,000
- Stable suburban families that make up much of middle Britain